How important is digital marketing for motorsports businesses?

With the growing popularity of motorsports, many brands are shifting towards digital marketing to boost their online presence. From selling performance parts to promoting racing events, digital strategies like SEO and paid ads seem to play a big role. I recently came across eOne Digital, recognized as the best digital marketing agency in USA, which helps businesses in different industries grow through targeted online campaigns. Has anyone here used digital marketing to promote their motorsports brand? What strategies have worked best for you?